Bold new sustainability strategy
Leading bakery supplier, Délifrance, has ramped up its sustainability strategy as it pledges to reduce, recycle and reuse using only 100 per cent recyclable packaging by the end of 2025.
Stéphanie Brillouet, marketing director for Northern Europe and North America at Délifrance, said: “We know how much of a challenge packaging sustainability is for the food industry. We are also mindful of changing consumer expectations. While the pandemic saw consumers’ preference to buy products with packaging for hygiene reasons, there is a grave reluctance to make single-use plastic firm fixture in the longer term. Meeting these expectations and minimizing our waste footprint is at the heart of our sustainability vision and the work we’re doing with our customers. The continuous innovation in packaging means we can now offer more practical alternatives.
“We’ve been working behind the scenes for some time to set out a robust roadmap that offers a quality solution for customers as we commit to driving eco-change within the business. And what progress we have made already! Ninety-eight of packaging is recyclable and 83 per cent of our packaging is based on recycled materials. Delightfully we are on track to meet our 2025 goal as we increase the use of recycled plastics as food safety and hygiene allows.”