FranchiseNews Coca-Cola Shelves Half Its Drink Options 8 March 20247 March 2024 sarahrudge Coca-Cola, Brand Strategy, Products 3 min read In a bold move reflecting a broader industry trend, Coca-Cola has significantly reduced its product lineup... Read more
Fast foodNews McDonald’s WcDonald’s: A Masterclass in Engagement 7 March 20247 March 2024 sarahrudge Fast Food, strategy, Campaigns 4 min read In an era where brands vie for not just the attention but the affection of their... Read more
FranchiseNews Lyle’s Syrup Unveils Its First New Logo Since 1883 7 March 202430 July 2025 sarahrudge strategy, Rebranding, Logos 4 min read In an unprecedented move that marries heritage with modernity, Lyle's Golden Syrup has introduced a vibrant... Read more
CateringNewsTrends The Flavor Trends of 2024: Ube Takes the Lead 8 February 20248 February 2024 sarahrudge USA, Food trends, 2024 4 min read In the world of culinary innovation and flavor exploration, one ingredient has risen to prominence as... Read more
RetailBeveragesNews The Genius Behind Coca-Cola’s “New Guy” Campaign 8 February 20248 February 2024 sarahrudge Advertising, Campaigns, Industry leaders 6 min read In a bold move to kickstart the year, The Coca-Cola Company is set to redefine the... Read more