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News

Close-up image of Coca-Cola in a glass with various chunks of ice and bubbles to support Coca-Cola's strategy article
FranchiseNews

Coca-Cola Shelves Half Its Drink Options

8 March 20247 March 2024 sarahrudge Coca-Cola, Brand Strategy, Products 3 min read
In a bold move reflecting a broader industry trend, Coca-Cola has significantly reduced its product lineup... Read more
A vibrant illustration of the WcDonald's campaign, showcasing the fusion of anime and manga culture with fast food, featuring manga-inspired packaging and characters enjoying an immersive dining experience.
Fast foodNews

McDonald’s WcDonald’s: A Masterclass in Engagement

7 March 20247 March 2024 sarahrudge Fast Food, strategy, Campaigns 4 min read
In an era where brands vie for not just the attention but the affection of their... Read more
Close-up image of a bottle of Lyle's Golden Syrup, displaying their new logo
FranchiseNews

Lyle’s Syrup Unveils Its First New Logo Since 1883

7 March 202430 July 2025 sarahrudge strategy, Rebranding, Logos 4 min read
In an unprecedented move that marries heritage with modernity, Lyle's Golden Syrup has introduced a vibrant... Read more
Close-up image of a file of purple Ube of different shapes and sizes to support Ube flavor article
CateringNewsTrends

The Flavor Trends of 2024: Ube Takes the Lead

8 February 20248 February 2024 sarahrudge USA, Food trends, 2024 4 min read
In the world of culinary innovation and flavor exploration, one ingredient has risen to prominence as... Read more
Image of multiple Coca Cola cans laid on a red background to support Coca Cola ad article
RetailBeveragesNews

The Genius Behind Coca-Cola’s “New Guy” Campaign

8 February 20248 February 2024 sarahrudge Advertising, Campaigns, Industry leaders 6 min read
In a bold move to kickstart the year, The Coca-Cola Company is set to redefine the... Read more
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