Dishing out hearty portions and hometown vibes, The Big Biscuit has the recipe for growth 

Bringing classic American comfort food to guests across the Midwest, The Big Biscuit is on its way to becoming a national favorite—one biscuit at a time. The Big Biscuit offers much more than just delicious meals; it focuses on building community. With a commitment to supporting local schools and engaging in local events, The Big Biscuit has become a beloved staple in every community it serves. Founded in 2000, the brand has grown from a single location in Kansas City into a multi-state operation.   

“The business was originally founded by Dan Gerson when he opened the first location in Independence, Missouri. His initial concept was rooted in a desire to take care of people,” begins Chad Offerdahl, President and Co-Chief Executive Officer.  “That means impossibly generous portions of quality food, happy team members, and an ambition to offer the best breakfast in town. By combining comfort and community, The Big Biscuit resonates with people in a big way.  

“As The Big Biscuit continued to be a local success, people came in from the surrounding community, and it became a Kansas City favorite. In 2009, my family and I stumbled across the original The Big Biscuit and immediately loved the food and the overall vibe of the restaurant. The Big Biscuit is laid-back, comfortable, and appealing to a wide range of guests,” continues Chad.    

“From the first time we dined in, we immediately felt at home. We enjoyed our experience so much and were already looking to invest in a new restaurant concept; it made sense to approach Dan for a meeting.  

 “Dan had  no plans to grow beyond two locations, and we felt The Big Biscuit had great potential, so we made him an offer of acquisition. Upon taking ownership of The Big Biscuit, we started working on strengthening its foundation right away.  

“We opened the third location in 2011, again in Kansas City, and focused on building the systems and processes that enabled us to operate consistently across all locations. We refined the menu and invested in our people, technology, and procedures to boost efficiency and support scalable growth.   

“From there, we methodically expanded, with one new location every year, balancing growth strategies and driving a higher standard of food quality and guest experiences.    

“After a few years of steady growth, we found our feet within the industry and had a larger specialized team. We decided it would make sense to increase our expansion rate and began opening two or three new locations annually. Today, we have 29 locations. Our teams and processes have never been stronger. We have three amazing multi-unit, multi-brand franchise groups, and what’s more exciting, we’re only just getting started.”  

Comfort, consistency, connection 

When it comes to comfort food, The Big Biscuit hits the spot. As Chad details, “We serve the classic American comfort food people love and crave. Our tagline- ‘Don’t Mess With Breakfast’ says it all. We keep it simple. Breakfast foods that resonate across generations and demographics. You know what you’re getting: consistent, abundant, quality food and genuine hometown hospitality. We offer our guests what they know and love. There’s something for everyone here.  

“Our menu features plate-sized buttermilk pancakes, eggs, bacon, and our award-winning biscuits and gravy. We’ve added some simple yet exciting twists on well-known recipes alongside our core range of classic American breakfast and lunch staples. Think Nashville Hot Chicken and Waffles, Cinnamon Roll Pancakes, or our signature Bonut, a biscuit dipped in French toast batter, deep fried, and covered in powdered sugar. We also have a fun drink menu, with a wide variety of Western Sodas, flavorful Iced Coffees, and assorted lemonades and teas.  

“At The Big Biscuit, we are all about giving our guests comfort, consistency, and connection. We serve up big flavors and warm hospitality that make every visit feel like home.”  

Building The Big Biscuit’s brand awareness is Marita Swift, Vice President of Strategic Growth. Marita’s strategy is two-tiered, as she explains, “We are actively introducing the brand on a national level. We are building brand awareness and a strong foundation with our peers, while simultaneously getting hyper-focused on the communities we serve. On a national level, we participate in conferences and webinars. We’re active on LinkedIn and value building strong relationships and learning from our peers. We are establishing ourselves as a major player in the casual dining space. Using our three pillars—community, food insecurity, and public education— we have built strategic partnerships and a game plan to stay relevant in the communities we serve.  

The team behind The Big Biscuit has done more than build a successful brand; they have turned their vision into life. For Chad, this is just the beginning. “We want to grow beyond our existing territory, not just moving further into Oklahoma and Arkansas, but across the country,” he concludes. “Our sights are high, and the goal is to take The Big Biscuit from a regional favorite to a national name. We know we’ve built something special, and have the right people and mindset. The Big Biscuit is building a top-tier franchise, and I can’t wait to see where it takes us,” he concludes.   

www.bigbiscuit.com