Dunkin’ bets big on nostalgia with cookie butter lattes and sangria refreshers
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As the holiday season kicks off, Dunkin’ is leaning into sentimentality and social trends with a menu that balances innovation and tradition. Launching November 5, the 2025 Dunkin’ holiday menu introduces new drinks and bites designed to evoke memory, comfort and cheer, all while appealing to the digital-first palate of today’s coffee drinkers.
Topping the list is the Cookie Butter Cloud Latte, a long-awaited addition inspired by social media “menu hacks,” and the Berry Sangria Refresher, a bold seasonal pivot into fruit-forward refreshment. Alongside returning seasonal staples like the Peppermint Mocha and Toasted White Chocolate Signature Lattes, these limited-time items signal a holiday campaign focused as much on emotional resonance as on flavor.
The strategy reflects a growing trend in food marketing, bringing back familiar tastes and presenting them in modern, visually appealing formats that encourage conversation and social sharing.
Cookie butter cloud latte takes center stage
Dunkin’ has officially responded to fan demand by transforming a viral cookie butter drink hack into a full-fledged menu item. The Cookie Butter Cloud Latte combines espresso with notes of brown sugar and baked cookie flavor. It is topped with a creamy cookie butter cold foam and finished with crunchy cookie crumbles.
Served iced, it aligns with a growing trend of cold beverages maintaining popularity year-round. The latte offers an indulgent flavor experience, while its layered look and crumbly topping are tailor-made for social media.
Returning to the menu are two seasonal favorites, Peppermint Mocha and Toasted White Chocolate Signature Lattes. Both beverages have earned loyal followings in past years and are key drivers of holiday foot traffic for the brand. Their presence balances the menu’s new additions, reinforcing the mix of comfort and novelty.
Berry Sangria Refresher and Raspberry Croissant expand the festive palette
Dunkin’s first holiday-themed entry in its Refresher category is the Berry Sangria Refresher, a vibrant drink that mimics a classic holiday punch. The beverage combines bright berry flavors with the guest’s choice of green tea, black tea, lemonade or sparkling water. The result is a colorful and customizable drink that fits a growing interest in light, fruit-forward seasonal options.
The new Raspberry Striped Croissant continues this theme with rich flavor and visual flair. Ribbons of raspberry are baked directly into the buttery dough, paired with a raspberry fruit filling. The pastry’s aesthetic appeal is no accident, aligning with consumer demand for baked goods that are as photogenic as they are flavorful.
Bacon Jam Breakfast Sandwich brings savory to the forefront
For guests seeking savory comfort, Dunkin’ has introduced two new items featuring bacon jam. The Ultimate Bacon Jam Breakfast Sandwich layers crispy bacon, a fried egg and white cheddar on a warm croissant, enhanced by a sweet and savory bacon jam spread. It is positioned as a satisfying option for busy mornings filled with errands, shopping or commuting.
The Bacon Jam Grilled Cheese offers a different take, combining American and white cheddar cheeses with bacon and bacon jam, served on toasted sourdough. Both menu items tap into consumer preferences for elevated comfort foods that are still convenient to eat on the go.
Dunkin’ executives see these savory options as essential to rounding out the holiday lineup. “We wanted to capture the spirit of the season in every sip and bite,” said Anthony Epter, vice president of menu innovation. “After seeing fans make their own Cookie Butter hacks, we knew it was time to make it official.”
Rewards, giving back and Munchkins packaging tie the campaign together
Limited-edition holiday packaging inspired by Munchkins donut hole treats adds a playful visual layer to the campaign. New 25-count Munchkins boxes are designed to resemble gingerbread houses, while matching graphics appear across cups and donut boxes. The packaging is themed around bundled-up Munchkins characters in festive scenes, turning each order into a holiday moment.
The holiday effort also includes a charitable initiative. From November 5 to 30, the Dunkin’ Joy in Childhood Foundation’s Give Joy fundraiser allows guests to donate $1 and receive a $1 Medium Hot Coffee coupon. Proceeds support programs that bring comfort to children affected by illness or hunger.
For pet lovers, Dunkin’ has continued its partnership with BARK. Guests who donate $16 receive a Dunkin’-themed dog toy, either a Chocolate Frosted Sprinkle or Cold Brew plush, available in stores or online. The collection blends brand engagement with a cause-focused purchase.
Dunkin’ Rewards members are offered a variety of limited-time deals during the season. These include discounted bakery items such as the Pumpkin Loaf and Raspberry Striped Croissant, as well as 3X points on days like National Cookie Day and National Sangria Day. The offers are intended to drive app engagement and customer loyalty.
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