After years of demand, the McDonald’s Snack Wrap is making a comeback
McDonald’s is bringing back a fan favorite—the Snack Wrap. Originally introduced in 2006, the item gained popularity as a lighter, portable alternative to the chain’s signature burgers. However, it was discontinued in 2016 due to operational inefficiencies and declining sales.
For nearly a decade, customers have taken to social media, urging McDonald’s to bring it back. Now, the company has responded, confirming that a revamped version—called the McCrispy Snack Wrap—will return to US menus in 2025. This updated version features Southern-style fried chicken, crinkle-cut pickles, and a tortilla wrap, modernizing the original while preserving its appeal.
Why McDonald’s is bringing back the Snack Wrap now
The Snack Wrap’s revival isn’t just about nostalgia—it’s a response to shifting consumer trends. Social media platforms like Twitter and TikTok have been flooded with requests, memes, and petitions demanding its return. McDonald’s has acknowledged that the Snack Wrap is among its most requested discontinued items, proving the power of digital engagement in menu decisions.
Beyond customer demand, competition also played a role. Chains like Wendy’s and Chick-fil-A have expanded their chicken offerings, capitalizing on consumer preference for portable, high-quality chicken options. McDonald’s, traditionally dominant in the burger space, recognizes the need to refine its chicken lineup to stay ahead.
What to expect from the new McCrispy Snack Wrap
While McDonald’s is reviving the Snack Wrap, it won’t be an exact replica of the original. The new McCrispy Snack Wrap is designed to fit within the brand’s expanding McCrispy chicken lineup.
The biggest change is the use of Southern-style fried chicken, replacing the original version’s choice between grilled or crispy chicken. Additionally, crinkle-cut pickles have been added, aligning with the flavor profile of McDonald’s McCrispy sandwiches.
The tortilla wrap remains, ensuring its signature handheld convenience. However, it’s unclear whether McDonald’s will offer multiple flavor varieties, such as ranch, honey mustard, or chipotle. These details will likely be revealed as the launch nears.
A bigger focus on chicken
One of the most significant additions is the McCrispy Chicken Strips, which will launch nationwide in 2025. Made from 100% all-white meat chicken, these strips were tested in select markets in 2024 and received positive feedback. Alongside the Snack Wrap, they reinforce McDonald’s focus on chicken innovation.
Additionally, the Chicken Big Mac is returning to the US after successful trials in Canada and the UK. With chicken consumption surpassing beef in the fast food sector, McDonald’s is positioning itself to compete with leaders like Chick-fil-A and Popeyes.
The role of social media in shaping fast food menus
The Snack Wrap’s revival underscores the growing influence of social media on fast food decisions. In the years since its discontinuation, customers have consistently called for its return. Viral tweets, TikTok videos, and even petitions have fueled demand, prompting McDonald’s to act.
By bringing back the Snack Wrap, McDonald’s is acknowledging the power of social media-driven demand. Engaging with customers in this way fosters loyalty, capitalizes on nostalgia-driven sales, and ultimately, becomes a driving force in fast food innovation.
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