B happy

The Swiss-based brand joins an international movement of 4,500 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency – including Patagonia and The Body Shop.

Jonathan Normand, B Lab Switzerland Founder, said: “The B Corp process is a rigorous and independent assessment of a company’s impact on people and planet, from its carbon footprint to the way it empowers its employees. Achieving the B Corp certification is a key milestone in the improvement and collective action journey, and Nespresso is rigorously engaged to make it happen with the B Corp community.”

The announcement is a marker for the positive impact Nespresso has made in the coffee industry and beyond since the brand was founded in 1986. Key contributing elements include its unique approach to coffee sourcing – through the Nespresso AAA Sustainable Quality™ Program, designed in partnership with the Rainforest Alliance – its strategic alliance with Fairtrade, and the brand’s global recycling scheme for its aluminium capsules.

Commenting on the achievement, Guillaume Le Cunff, Nespresso CEO, said: “B Corp certification reflects a 30-year Nespresso commitment to sustainability, transparency and responsible business. We are immensely proud to be joining a community of like minds who share our belief that profit and purpose go hand-in-hand. This certification brings added value for our customers and affirms to Nespresso fans that their favourite coffee brand is doing business the right way.

“Most importantly, B Corp certification inspires us to do more. It strengthens our commitment to our vision that every cup of Nespresso coffee has a positive impact on the world.”