Continued fight against waste

A new behavioral study conducted by Hellmann’s and BEworks into household food waste has revealed that in just four weeks, the amount of food thrown away can be nearly halved


Alongside a weekly use-up day or ‘Fridge Night’, participants in the programme were given inspiration in the form of Hellmann’s ‘Flexipes’ – simple, flexible recipes using commonly wasted and left-behind ingredients. Uniquely designed to address food waste, the Flexipes all follow Hellmann’s novel 3+1 meal preparation framework, which uses everyday ingredients across different categories: a base of kitchen staples, such as rice or bread, vegetables or fruit that may otherwise have gone to waste, a source of protein, plus a ‘magic touch’ in the form of spice or sauce to bring the dish together.

Results showed that using simple interventions, like a weekly ‘Use-Up’ meal plus easy-to-follow, flexible recipes (Flexipes) that make the most out of commonly left-behind, everyday ingredients, families reduced food waste by 46 percent.

The methods helped participants to think differently and flexibly about their left-behind food, with 70 percent of all participants saying that they considered using up their food to be ‘easy’ following these methods. Following completion of the study, almost nine in ten participants (88 percent) felt more resourceful in the kitchen having been introduced to new preparation techniques, like Hellmann’s ‘Flexipes’, and the 3+1 cooking framework approach and, in turn, new meal possibilities.

Hellmann’s feels it has the opportunity and a responsibility to drive change at scale around the issue of household food waste, which is why the brand has taken findings from its behavior change programs and created ‘Fridge Night’, a digitized, fun and entertaining behavior change program to help people reduce food waste at home.

Hellmann’s is expected to bring its Fridge Night app and e-booklet to the UK later this year. To learn more and view Hellmann’s collection of ‘Flexipes,’ visit www.Hellmanns.com