Delivering the perfect blend of quality, taste and price, Fazlani Exports Pvt Ltd is a market-leading provider of the best of agricultural commodities and ready-to-eat products
Operating as part of the wider Fazlani Group of companies from its base located at Nariman Point in Mumbai, India, Fazlani Exports is a Government of India recognised export house that forms a key part of the Group’s overall diversified portfolio. Its interests are in agricultural commodities, ready-toeat food, education, tobacco, flora, fragrance and real estate. Fazlani Exports is a family-run business with roots that date back to the formation of the Fazlani Group in 1927 and is focused on the export of agro products including sesame seeds and spices in both whole and ground forms.
Core to the success of the business, is the focus that Fazlani Exports places on maintaining long-term relationships with its employees, clients and the wider community. This is emphasised by its care to draw on the advantages of running as a family business and its on-going commitment to community projects. “The idea of building and running a business as a family is thrilling,” explains Managing Director, Iqbal Fazlani. “In fact, most experts even recommend building a firm with family members because it keeps the family together and maximum efficiency within the company is ensured. “Even Warren Buffett has invested in several family businesses on different occasions and some of the world’s most successful businesses started as family enterprises,” he continues. “Further to focusing on strong family ties, we have consistently worked on earning our customer’s trust and maintaining close relationships with our employees and farmers. Over the years, we not only have grown as a company but also as a sustainably and socially responsible entity, and our charitable institutions running under Fazlani Foundation today supports more than 24,000 students and support several other social initiatives.”
In terms of its product portfolio, Fazlani Exports operates several divisions that allow the business to offer a broad range of continually developing product lines across the company. Its manufacturing facilities are fully accredited to ISO 22000:2005 and HACCP standards, as well as Kosher and Halal certifications. Fazlani Foods for example, is a division of Fazlani Exports that is focused on the manufacture of ready-to-eat foods, pickles, pastes, and chutneys under the brand names of Fazlani Foods and Foody Fusion. Fazlani Foods represents an authentic Indian line, while Foody Fusion is more targeted as a world cuisine line. The company’s manufacturing facility along with above accreditations is also BRC Certified which itself proves its commitment towards maintaining international standards for quality and processing. These lines are continuously developed by the Fazlani team, which requires significant market research and ongoing investment into the company’s facilities. “We are currently developing a healthy range of ready-to-eat meals, which will hopefully be launched during the second half of 2017,” Iqbal elaborates. “As for investments and looking at the company’s growth in sales across the market, we have already decided to expand our operations and will be moving to a new facility by early 2018, which will encompass an area of 100,000 sq ft. This is roughly three times bigger than our existing premises.”
The decision to expand its manufacturing capability comes as a result of the highly positive response to the Fazlani Foods and Foody Fusion brands, which has encouraged the company that it is the right time to grow the business in terms of its market presence and turnover. “It is around two years since we have launched our Fazlani Foods line and around six months after the Foody Fusion brand was introduced and the response has been tremendous. The products developed across both brands have a wide reach and the acceptance of our Fazlani range in both the ethnic and main-stream market has been fantastic especially in the USA, with buyers like World Food (Cost Plus), Samsclub.com and Amazon.com all developing close relationships with our business in a short span of less than a year. In terms of our sesame seed products, we are keen in expand within the UK, USA, Canada, Europe, Australia, Africa and host of South-East Asian countries. Sesame seeds are highly active in different parts of Europe and especially in UK, where we are an approved vendor to Warburton’s – one of the largest bakeries in UK. We would also like to develop in the Far East and Middle East,” Iqbal reveals.
“When it comes to ready-to-eat products, the US is highly active and we are also looking to expand in Europe and Australia, as well as within Africa and the Gulf Co-operation Council (GCC) region,” he adds. “Most of our range of ready-to-eat products are free of preservatives and additives and the range is also GMO Free. Many of our products are also Gluten Free. In addition to this we are coming out with a range of healthy ready-to-eat lines with a host of different nutritional benefits. Also, by choosing all of our ingredients personally, we are able make sure that we keep each product fresh and healthy.”
Across the entirety of its business, Fazlani Foods operates according to the values of reliability, competence, openness and compassion. Staff morale remains core to the success of the company, as well as high levels of quality and customer service. “During the coming years we promise to set even higher standards of conduct for our company, customers and our country. Along with sustaining our growth and profits, we aim to continue to create better value for our, employees and clients in all areas,” Iqbal concludes. “We look forward to providing the best service to our clients and consider their suggestions and convenience as the prime focus in implementing changes in the business that helps us to maintain a pace that a step ahead of the competition!”