Young’s Seafood, the UK’s leading fish and seafood company, has expanded its bestselling premium range with the launch of its Gastro Extra Large Battered Fish Fillets.
Designed to replicate the generous portions of gastropub fish and chips, the new super-sized battered fillets have been launched in response to shoppers looking for affordable restaurant style products that they can enjoy at home, at a time when 39 percent of consumers are reducing the amount they dine out due to the cost of living.
Available in cod and haddock, the new product launches come after significant growth for the Young’s Gastro brand. Paul Craft, Chief Commercial Officer for Young’s owner, Sofina Europe, says: “Our Gastro brand has already brought restaurant quality seafood to the kitchen tables of Britain, and we wanted to expand the range to help consumers find even more delicious options for both mid-week meals and weekend occasions.”
Following a successful August launch into Asda, both products launched into Tesco and Sainsbury’s in September.