As part of the new initiative, the company announced it has signed a multi-year strategic deal with Fabric as a fulfilment automation partner. With Instacart next-gen fulfilment, the company will integrate leading software and robotics solutions with Instacart’s proprietary technology and growing shopper community to create new e-commerce services for retail partners and an even faster, more effortless online grocery shopping experience for customers.
“Instacart is proud to serve as the chief ally to retailers during a time when e-commerce in North America is poised for accelerated adoption. Our next-gen fulfilment initiative combines our robust technology suite and dedicated community of shoppers with robotics solutions to give retailers even more innovative ways to compete and serve their customers online. Our next-gen fulfilment work will also help reduce some of the things that make in-store shopping cumbersome for Instacart shoppers, like crowded store aisles, out of stock items and long checkout lines,” said Mark Schaaf, Chief Technology Officer, Instacart. “Over the long-term, we believe partnering with retailers to bring next-gen fulfilment technologies together with the personal touch and care of Instacart’s shopper community will create an even more seamless online grocery experience that’s faster and more affordable for customers and delivers even more value and growth to retailers.”