Huel and Tony’s Chocolonely partner to source sustainable cocoa

The partnership represents an extension of the Huel brand and its longstanding commitment to sustainability

Huel is a portmanteau that blends the words human and fuel. The brand is on a mission to make nutritionally complete, convenient, affordable food. This includes powder shakes and just-add-water food pots.

Recently, it joined forces with Tony’s Chocolonely’s (Tony’s) Open Chain, the industry leading initiative helping brands transform their cocoa supply chains and become sustainability frontrunners.

The Open Chain program also encourages companies to align with Tony’s mission to make the chocolate industry 100 percent slave free.

According to Huel, the partnership will offer numerous benefits when it comes to sustainability and the ethical sourcing of ingredients.

Most importantly, it will ensure Huel uses cocoa from a supply chain designed to structurally improve the lives of cocoa farmers and their families in the long run.

In short, by sourcing cocoa with Tony’s, Huel will ensure its cocoa supply meets the highest standards of sustainability and ethical practices.

“Huel is super excited to be joining Tony’s Open Chain,” said Jess Sansom, Sustainability Director at Huel.

“We strongly believe that it is possible to create a sustainable food system, and Tony’s mission and work in West Africa is proving what is possible. 

“The five sourcing principles are holistic, the approach is collaborative, and the results speak for themselves. 

“We are looking forward to working alongside other Mission Allies, and calling upon other brands to join Open Chain and make a difference.”

Huel is also committed to reaching a Net Zero target by reducing greenhouse gas emissions across its business operations.

Chief of Impact and Operations at Tony’s, Pascal Baltussen, said: “At Open Chain, we envision a future where cocoa farmers in Cote D’Ivoire and Ghana earn a living income, child labour is eradicated, and deforestation is stopped.

“The five sourcing principles that Tony’s Open Chain has implemented over the past ten years is showing that this future is feasible, the biggest driver for change is scale.

“We are incredibly proud to have Pleese as our first UK Mission Ally, and Huel as our second, and we are convinced this will be the first and second of many.

“Together we can bring equality and eradicate exploitation in cocoa in West Africa.”