UXUS have developed a unique design language for McDonald’s inspired by the circle as a symbol of inclusivity, unity and togetherness. Initially developed for the Chinese market, the Luna concept will now be rolled out globally.
The hospitality experience developed by UXUS breaks expectations of traditional décor by incorporating new circular and semi-circular seating typologies symbolizing inclusivity and connectivity, which allow people to come together in the round. Stools and free-seating encourage diners to shape their own experience, while layers of partitions and inviting ‘full-moon’ windows create transparency throughout the space, revealing the communal environment and connecting adjacent groups of diners.
UXUS has applied a new approach to materiality, color and texture to amplify a sense of discovery. Wooden finishes, textured vinyl upholstery, perforated steel and concrete-look laminate create an immersive environment that engages the senses. In addition, lighting incorporating curved shapes and circles as well as illuminated surfaces and down-lit walls create depth and a warm, welcoming environment.
The interior also features a playful take on McDonald’s iconic Golden Arches, with arch-inspired stools, bold graphics and lighting which reimagine iconic branded elements in surprising and unexpected ways.