Lotus Beverage Alliance helps distillers expand into the canned cocktail market

Lotus Beverage Alliance delivers end-to-end turnkey solutions for distillers to bolster growth in the canned cocktail sector

Lotus Beverage Alliance (Lotus) is a collective of experienced craft beverage equipment manufacturing companies. It has announced its turnkey, end-to-end suite of hardware, software, and financing solutions. The solutions will help distillers to quickly and cost-effectively expand into the ready-to-drink (RTD) canned cocktail sector.

The portfolio of products includes a comprehensive array of distilling equipment. Lotus also has a competitive financing program for spirits makers. It enables startups and scale-ups to acquire the systems and ingredients they need without the upfront costs.

“Lotus is committed to helping spirits distillers quickly and cost-effectively expand into the lucrative canned cocktail market,” said John Ansbro, CEO of Beverage Alliance. “Our complete line of solutions eliminates the need for sourcing each piece of equipment from dozens of different vendors. Our team of helpful experts can answer questions and provide recommendations to fit every distiller’s unique needs. Further, our financing program removes the burden of upfront investment costs that prohibit many beverage companies from scaling and diversifying into the RTD market.”

According to research firm Future Market Insights (FMI), the RTD canned cocktail market will reach $57.2 billion by 2032. The growing consumer interest began with a shift towards at-home cocktail occasions brought on by the Covid-19 pandemic. The demand has only increased since then, with numerous large spirits makers entering the category with higher quality options.

Distillers can take advantage of this trend by making strategic investments and creating unique offerings to build consumer loyalty and capture market share.