McCrispy Strips Return as McDonald’s Hints at Snack Wrap Revival

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McDonald’s is extending its reach into the fast-food chicken segment with the national debut of McCrispy Strips, a new menu item launching across the United States by May 5, 2025. Select locations are already offering the product as part of a phased rollout.

The McCrispy Strips come in three- or four-piece portions, priced at $4.99 and $5.99 respectively, though pricing may vary by market. The breaded and fried chicken strips are part of the McCrispy product family, created to compete with offerings from rivals such as Chick-fil-A and Popeyes.

Dipping sauces available with the strips include traditional choices such as Hot Mustard and Spicy Buffalo, as well as two newcomers: Creamy Chili and Nether Flame. These additions give customers more variety, especially those seeking bold or spicy flavor profiles.

Snack Wraps set to return before October 2025

In parallel with the McCrispy launch, McDonald’s has reignited interest in one of its most requested discontinued items: the Snack Wrap. Dropped from the menu in 2016, the Snack Wrap built a following around its combination of chicken, lettuce, shredded cheese, and sauce wrapped in a tortilla.

A recent social media post from McDonald’s featured the coded message “0x.14.2025,” interpreted widely as a teaser for the item’s return. While the company has not confirmed a date, the suggestion of a fall launch has already prompted renewed excitement across customer forums and social media.

Snack Wrap nostalgia has endured for nearly a decade. Customer demand has remained strong, particularly among younger consumers. The Snack Wrap’s portability and portion size match modern eating preferences, providing McDonald’s with a unique opportunity to win back interest from long-time fans.

Strategic expansion of McDonald’s chicken offerings

The introduction of McCrispy Strips and the hinted return of Snack Wraps are not standalone decisions. They align with broader corporate plans to scale the brand’s chicken platform by the end of 2026.

McDonald’s CEO Chris Kempczinski has identified chicken as a priority growth area. The Chicken Big Mac and rebranded McCrispy sandwiches have been part of that evolution. The company is using these products to target a category that continues to show strong performance across nearly all demographic groups.

Data from industry analysts shows that chicken remains the most ordered protein in the quick-service space, with tenders and sandwiches leading the category. McDonald’s appears to be leveraging this trend by refreshing legacy favorites and adding products that compete more directly with chicken-first chains.

Sources:

• USA Today