The Ground Round reopens after 20 years, blending nostalgia with modern dining

The Ground Round was a familiar name in Massachusetts dining throughout the 1980s and 1990s. Known for casual meals, in-restaurant popcorn, and promotions like “pay what your child weighs,” it stood out as a go-to for families. After the brand’s regional exit in 2004, many assumed it was gone for good.

Now, the restaurant is staging a comeback. A new Ground Round will open in Shrewsbury, aiming to tap into both nostalgia and contemporary dining expectations. The return reflects a calculated move to reconnect with a loyal customer base while attracting a new generation of diners.

Ownership seeks to reintroduce the brand with thoughtful updates

Joseph and Nachi Shea, the Massachusetts-based entrepreneurs behind the relaunch, grew up with the Ground Round experience. Their decision to acquire the brand in 2024 was based on a belief that the concept still holds value. Their goal is to preserve the spirit of the original while updating its operations and menu for today’s market.

The Shrewsbury location was selected for its central access and its potential as a regional hub. The Sheas aim to deliver familiar touches, like classic menu items and a relaxed dining space, along with new features that reflect evolving preferences.

A dining experience grounded in history but responsive to today

Favorites like burgers, fried clam strips, and sundaes will return. In keeping with the original family-friendly experience, guests can expect complimentary popcorn, interactive trivia nights, and kid-focused offerings. However, the Sheas are not content to rely on nostalgia alone.

The menu will include modern options such as plant-based dishes and gluten-free choices. Décor updates focus on comfort and functionality, pairing visual callbacks to the past with streamlined service and digital enhancements.

The reopening has drawn strong interest. During a soft launch in spring, visitors responded positively to both the menu and atmosphere. Early impressions suggest that the Ground Round’s legacy resonates and that the updates feel earned.

Sources:
Boston.com article on Ground Round’s return

Image credit:
The Ground Round in Shrewsbury (Robin Lubbock/WBUR)