US icon coming to UK
US fried chicken restaurant brand Popeyes® has announced its plan to enter the UK in 2021, with the goal of opening 350 new restaurants in the UK over the next ten years as part of an ambitious European expansion plan.
Founded in New Orleans in Louisiana in 1972, Popeyes® is a global player in the fried chicken market and currently boasts 3,400 restaurants across 29 countries.
The announcement builds on Popeyes® expansion in the European market and follows successful roll-outs in Spain in 2019 and Switzerland last year.
Popeyes® will enter the UK market as part of an agreement between PLK Europe GmbH, a subsidiary of Restaurant Brands International Inc. (RBI), Ring International Holdings (RIH) and hospitality-industry veteran, Elias Diaz Sese. RIH is a family-owned international conglomerate led by Ralph Martens and guided by Ralph Lanckohr as CEO. Elias Diaz Sese is a former Executive of RBI.
The first Popeyes® restaurant in the UK is expected to open by the end of 2021, and its launch into the UK market is expected to lead to major investment in market-leading talent and digital innovation. Popeyes® UK will create a number of new jobs, spanning critical operational roles in construction, supply chain and distribution as well as provide a direct boost to the UK hospitality sector by hiring talent to prepare and serve Popeyes® world-famous products to UK guests.
Popeyes® is also committed to bringing a market-leading digital experience to UK guests, utilizing personalization and the latest service channels to serve its guests in the iconic hospitable way that is characteristic of the brand.