Processing powerhouse, EU Poultry, celebrates its tenth anniversary with further growth on the horizon 

Founded in 2015, EU Poultry was initially established as a trading organization to distribute imported semi-finished products within the EU. In its early days, the company began its journey without its own production facilities, warehouses or logistics, but in less than a year, the business saw tremendous growth and opened up its own chicken processing plant in Horné Saliby, Slovakia. By 2017, the new factory was fully operational, and EU Poultry was proud to ship its own processed products to customers all across Europe, and the rest is history.  

In the years that followed, EU Poultry proceeded to grow, investing in new technologies and innovations to optimize its operations whilst expanding its continental reach and launching new, exciting products. Today, the company has an annual turnover of over €200 million and boasts an impressive, market-leading position as Slovakia’s seventh largest food company. Presently, the business ships its products across 21 EU countries and is trusted by some of the industry’s biggest names, including Metro, Makro, Lidl, Tesco, and many more.  

In 2025, EU Poultry is proud to celebrate its ten-year anniversary – a milestone that’s symbolic of its dynamic, perseverant approach and continuing dedication to quality and excellence. Leading the company at the helm is Dmytro Borodavka, Founder and Chief Executive Officer of EU Poultry. To commemorate a decade of food industry innovation, Food Chain sat down with Dmytro to discuss the business’ current operations and what its future may hold.  

“Our mission is to create and provide tasty food that sparks joy and saves time for our consumers, and to be a reliable partner and drive innovations for our clients,” Dmytro begins. “We currently process around 4000 tons of raw poultry materials every month. Our portfolio includes over 300 different SKUs, including natural fillets, cut and calibrated products, marinated and tumble-processed products, kebabs, burgers, and more, all available in both chilled and frozen forms. The products are then packaged in tray-sealer, vacuum, group, and IQF packaging types, and then distributed.  

“We place great emphasis on the quality and safety of our products. The company follows strict quality and safety standards, as confirmed by our BRC AA certification. At every stage of our process – from supplier selection to product delivery to the customer – control points are implemented to ensure the highest standards of quality and safety for our products,” Dmytro continues. “Over the past 12 months, we’ve invested over €1 million in acquiring new high-tech equipment for our existing production, which has significantly improved the automation of our manufacturing processes. This, in turn, has led to an increase in overall production efficiency whilst ensuring its safety and compliance with our strict quality standards.”  

Active expansion 

By developing and enhancing its internal operations, EU Poultry is able to remain ahead of the curve of product innovation. Most recently, the company has announced an exciting new addition to its portfolio: a range of ready-cooked meat products. Combining convenience with great, wholesome flavors, this collection excellently complements the business’ existing portfolio whilst aligning with its further expansion plans.  

“We are actively expanding our Cooked Convenience food products portfolio to meet the steadily growing demand for high-quality and easy-to-use ready-made meals from both end consumers and professional segments,” Dmytro says. “The focus of this new product line includes fully cooked meat products such as chicken fillets, chunks, slices, nuggets, schnitzels, and cordon bleu.  

“To support the increasing demand and ensure a stable, scalable production of our cooked product range, we’ve initiated one of the largest infrastructure projects in our company’s history: the construction of a new Cooked Convenience food products plant in Slovakia. This facility will become a key pillar of our long-term cooked segment development, enabling us to deliver consistent quality, shorter lead times and outstanding services for both our Western and Eastern European markets. It will fully support our strategic ambition and our mission to be a reliable partner that drives the achievement of shared goals.” 

Investing in production, people, and partnerships 

In conjunction with this mission, EU Poultry is eyeing geographic expansion and is keen to acquire new distribution facilities to accommodate further growth and extend its services to more customers and clients across Europe.  

“Thanks to our sustainable development and continuous growth within our existing business, we are actively exploring opportunities to expand into new markets. Over the past year, we have been deeply engaged in an M&A project, reviewing potential acquisitions or mergers in countries such as Poland, Czech Republic, Austria, Slovakia, Hungary, Romania, Bulgaria, and part of Italy,” Dmytro explains. “As a result, we are now in active discussions with several business owners regarding potential partnerships and cooperation. We expect to see tangible results from these negotiations over the course of this year.  

“Our expansion strategy is carefully considered. Our distribution approach is based, not only on market size, but also on each market’s readiness to adopt modern product formats. We closely analyze consumer preferences, market trends and regulatory environments in each country to identify those regions where our products and integrated food solutions create the greatest value for both our partners and end consumers. In this context, the expansion of our distribution infrastructure is a critical step toward ensuring consistent product availability and the ability to respond quickly to the needs of local partners and customers.”  

By employing this consumer-driven strategy, EU Poultry is well-positioned for a prosperous future. Drawing on its past successes, the company has no intention of slowing down, passionate to continue providing the very best products and services whilst shining the spotlight on Slovakian excellence within the food industry.  

“In five years, we see our company as one of the leading players in the European ready-to-eat meat products market, both in consumer packaging and professional formats. Our cooked segment is set to become a fully-fledged innovation hub, focused on convenient, added-value products that meet the evolving needs of modern consumers,” Dmytro finishes. “We aim to significantly expand our geographic presence, especially across Central, Southern, and Eastern Europe, while strengthening our reputation as a reliable partner for B2B clients and retailers. At the core of this growth will be product quality, service efficiency, and deep understanding of local market dynamics.  

“We believe that through consistent strategic direction, continuous investments in production, people, and partnerships, we can not only scale our business but also help shape new standards in the food industry.”  

www.poultryeu.eu