Starbucks unveils five new bearista cups, but one rare design remains a mystery
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Starbucks has unveiled a new collection of festive Bearista cups, introducing five collectible characters as part of its 2026 holiday merchandise range. However, one particularly elusive design remains under wraps.
The Starbucks Bearista Glass Cold Cup Surprise Box Edition, released on November 10, features four revealed seasonal characters and a rare mystery bear named Goldie. Each cup is packaged in a sealed box, meaning customers will not know which character they have purchased until opening it.
Priced at $39.95, the collection combines the popularity of Starbucks merchandise with the growing appeal of surprise-box collectibles, offering customers another reason to visit stores during the holiday season.
Meet the Five Starbucks Bearista Cup Designs
The latest Starbucks Bearista collection introduces five seasonal characters, each with a distinctive personality and festive theme.
Aspen: The Skiing Bearista
Designed for winter sports enthusiasts, Aspen is described as an alpine adventurer who enjoys early-morning ski runs and relaxing at the lodge. The character captures the atmosphere of a mountain getaway.
Reiny: The Reindeer Bearista
Reiny embraces traditional Christmas celebrations, particularly festive films such as Home Alone. The reindeer-inspired design brings a playful seasonal twist to the familiar Bearista character.
Bunny: The Snow Bunny Bearista
Bunny is a winter wanderer who enjoys snowy walks. Its standout feature is a colour-changing effect activated when the cup is filled with a cold beverage, adding an interactive element to the design.
Joy: The Ice Skating Bearista
Inspired by ice skating and winter nostalgia, Joy is characterised as a whimsical dreamer with a passion for collecting snow globes. The design incorporates this interest into its festive appearance.
Goldie: The Mystery Bearista
Goldie is the rarest character in the collection, although Starbucks has not disclosed its appearance or the probability of finding one. The mystery surrounding the golden bear adds an element of anticipation for collectors.
Every Bearista cup is made from hand-blown glass and includes a personality card detailing the character’s interests, holiday traditions and preferred Starbucks beverage.
Where to Buy Starbucks Bearista Cups in 2026
The Starbucks Bearista Surprise Box collection launched on Tuesday, November 10, at selected Starbucks locations, with purchases limited to two boxes per customer.
Starbucks Rewards Reserve members received early access through the Starbucks Shop on November 9, with a limited quantity available online and purchases restricted to one box per member.
The $39.95 price applies to each individual surprise box, rather than the complete collection. Customers hoping to collect all five designs may therefore receive duplicates, as the contents are concealed.
Availability depends on individual store inventory, particularly given the popularity of previous Bearista merchandise releases.
The mystery-box format also introduces an element of chance to the purchasing experience. Unlike conventional merchandise collections, customers cannot simply select their preferred character, making the discovery process part of the product’s appeal.
Starbucks Expands Its Holiday Merchandise Collection
The mystery box launch forms part of a broader seasonal campaign that began on November 5 with the introduction of Starbucks’ 2026 holiday beverages, festive cups and merchandise.
New drinks include the Tiramisu Velvet Latte, Tiramisu Velvet Cold Brew and Apple Pomegranate Refreshers, alongside returning favourites such as the Peppermint Mocha, Caramel Brulée Latte and Sugar Cookie Latte.
Starbucks has also scheduled several additional holiday releases. Red Cup Day returns on November 17, when customers purchasing qualifying holiday beverages can receive a reusable festive cup, while supplies last.
Meanwhile, the original Bearista Glass Cold Cup is set to reappear in coffeehouses on December 1, subject to availability.
That date will also introduce the Snowcap Marshmallow beverage range, featuring mocha, matcha and hot chocolate variations. A melted marshmallow-flavoured cold foam will join the seasonal menu, while the Merry Berry Frappuccino follows on December 17.
For Starbucks, the Surprise Box Edition introduces another collectible format to its seasonal merchandise strategy. By combining limited availability, character-driven designs and an undisclosed rare variant, the company is creating interest that extends beyond its traditional drinks offering.
The approach reflects the wider popularity of blind-box merchandise, where surprise reveals and collectible characters can encourage repeat purchases and social media engagement.
With Goldie’s appearance kept secret ahead of the launch, the collection gives Starbucks enthusiasts an additional incentive to seek out the latest Bearista designs.
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