Sweegen enters its next phase of growth with integrated taste innovation
Sweegen is advancing a focused growth strategy built around sweetener innovation, taste modulation, global application expertise, commercial excellence, and customer partnership.
For more than a decade, Sweegen has helped food and beverage brands reimagine what is possible in sugar reduction and better-for-you product development. Today, the company is entering a new phase of strategic growth focused on sweetener and taste systems that help customers create products with less sugar, cleaner sweetness, and exceptional sensory appeal.
Built for a market where taste remains the ultimate driver of consumer acceptance, Sweegen brings together a global portfolio of signature sweeteners, taste modulation technologies, sweet protein systems, and flavor creation capabilities. Its solutions support brands across beverages, dairy, confectionery, bakery, sauces, snacks, nutrition products, and more.
“At Sweegen, our goal is to help customers create products that consumers genuinely enjoy,” says Shari Mahon, Chief Commercial Officer at Sweegen. “Sugar reduction requires a complete taste approach. It is about building the full sensory experience, including sweetness quality, flavor balance, mouthfeel, texture, and finish.”
Sweegen’s portfolio is centered around three key areas: sweeteners, taste modulation, and integrated taste systems. Through Bestevia® Signature Stevia Systems, Tastecode™ Natural Flavor Technologies, Sweetensify™ Flavors, Ultratia® Sweet Protein Systems, and Flavor Creation capabilities, the company helps brands tailor solutions to specific formulation goals, application needs, and consumer expectations.
This integrated approach is especially important as consumers look for products that support wellness, reduce sugar, deliver cleaner labels, and still meet high expectations for taste. For product developers, that creates an opportunity to design products with better sweetness quality, stronger flavor performance, balanced texture, and a more complete eating and drinking experience.
Sweegen’s role is to help brands turn those goals into scalable commercial solutions. “Our strength is in application expertise,” Mahon explains. “Every customer goal is different because every formulation is different. Our teams work closely with customers to understand the product, target sensory profile, sugar reduction goal, cost parameters, and commercial objectives. From there, we help build solutions that perform in the real product and support the customer’s path to market.”
That customer-first model is supported by Sweegen’s global Innovation Studios in Southern California, London, and soon Japan. These studios bring together product developers, application scientists, and taste experts who work directly with customers across beverage, bakery, confectionery, dairy, savory, nutrition, and other categories.
Better-for-you innovation
Customers come to Sweegen at different stages of development, from full concept support to improving an existing base. Sweegen works side by side with customer R&D teams to improve sweetness quality, elevate flavor, smooth acidity, refine mouthfeel, enhance taste performance, and accelerate commercialization.
Rather than offering a single ingredient swap, Sweegen helps customers build complete taste systems that support the broader sensory experience of sugar reduction and better-for-you innovation.
“As brands continue to move toward reduced sugar, zero added sugar, and better-for-you product development, they need partners who understand both the science and the finished product experience,” Mahon says. “That is where Sweegen brings meaningful value. We combine ingredient technology with hands-on application knowledge to help customers create products that taste balanced, familiar, and market-ready.”
Commercial excellence is also central to Sweegen’s next chapter. Sweegen is aligning innovation, operations, technical support, supply readiness, and customer service to support reliable commercialization and scalable growth. This integrated model helps customers move from development to launch with greater speed, clarity, and confidence.
“Our focus is on building a powerful platform for growth,” Mahon states. “That means aligning innovation, operations, technical support, and commercial execution so we can support our customers with confidence. Our goal is to be the industry’s strongest and premier partner for customers as they bring new products to market.
“The industry is moving quickly, and customers need partners who can move with them,” she affirms. “Responsive service, strong internal alignment, and reliable execution are essential to supporting customers at scale. Sweegen has the teams, systems, and capabilities to help customers achieve their product development and commercialization goals.”
Sweet satisfaction
A key driver of Sweegen’s growth is Ultratia® Sweet Protein Systems, powered by Ultratia® Brazzein. Sweegen recently received an FDA no-questions letter regarding its GRAS conclusion for brazzein, marking an important milestone for customers exploring sweet protein technology in food and beverage applications.
As a sweet protein, brazzein offers high sweetness intensity and can support formulations where brands are looking to reduce sugar, improve sweetness quality, and explore alternatives to traditional sweetener systems. For customers evaluating Ultratia® Sweet Protein Systems, this milestone supports the move from product development into commercialization planning.
“We see Ultratia® Brazzein as an important part of the future of sweetness,” Mahon explains. “It gives brands another tool to create delicious-tasting products with less sugar while supporting the clean, balanced taste experience consumers expect.”
Looking ahead, Sweegen is focused on portfolio expansion, customer collaboration, strategic partnerships, and long-term growth. The company is advancing its commercialization pipeline, expanding its sweetener and taste modulation platforms, and building deeper partnerships with brands looking to lead in sugar reduction.
For Sweegen, this next phase is about more than ingredient innovation. It is about bringing together the right technologies, expertise, and commercial platform to help customers deliver better products with exceptional taste performance and a complete system-based approach.
“Sweegen is built to help customers create better-tasting products for the future of food and beverage,” Mahon concludes. “Our mission is to bring together signature sweetener innovation, taste modulation, application expertise, and strategic partnership to help brands deliver wellness without compromise.”
