Brand Strategy Archives - FoodChain Magazine

Sushiro’s New York debut is bigger than sushi

14 May 202614 May 2026 Iain Brand Strategy, Dining, Expansion, Japanese food, New York, Restaurant, Sushi 5 min read

Sushiro’s arrival in Times Square marks more than another restaurant opening. The Japanese conveyor belt sushi... Read more

Kraft Heinz turns to hiring, R&D and marketing to revive sales

14 May 202614 May 2026 Iain Brand Strategy, Consumer packaged goods, food industry, Kraft Heinz Company, Manufacturing 7 min read

Kraft Heinz is attempting to rebuild growth through hiring, marketing investment and product innovation after years... Read more

Why Taco Bell’s Y2K menu has fans flocking back

1 September 20251 September 2025 Molly Gilmore American Fast Food, Brand Strategy, Taco Bell 4 min read

Taco Bell is turning back the clock with its latest Decades Menu drop, giving fans a... Read more

Popular Burger Chain Hires McDonald’s Veteran Amid Ambitious Growth Plans

10 April 202530 July 2025 Sarah Rudge Brand Strategy, Fast Food, USA 3 min read

Whataburger, the Texas-born fast-food brand, is making a strategic move to sharpen its national presence. The... Read more

Coca-Cola Shelves Half Its Drink Options

8 March 20247 March 2024 Sarah Rudge Brand Strategy, Coca-Cola, Products 3 min read

In a bold move reflecting a broader industry trend, Coca-Cola has significantly reduced its product lineup... Read more