strategy Archives - Page 2 of 2 - FoodChain Magazine

A bag of Skittles and a bag of chocolate M&M's to support Mars natural colors strategy article

Mars replaces synthetic dyes with natural colors in Skittles and M&Ms

19 August 202519 August 2025 Sarah Rudge Corporations, Food safety, strategy 5 min read

Mars Wrigley, one of the world’s largest candy manufacturers, has announced it will begin offering dye-free... Read more

Digital image of a fast food server at the window of a car with different foods on a tray to support fast-food drive thrus article

Customer Frustration at Drive-Thru 75% Error Rates

8 March 20247 March 2024 Sarah Rudge Drive-Thru, Fast Food, strategy 4 min read

With drive-thru lanes becoming the new battleground for brand loyalty, the stakes have never been higher... Read more

A vibrant illustration of the WcDonald's campaign, showcasing the fusion of anime and manga culture with fast food, featuring manga-inspired packaging and characters enjoying an immersive dining experience.

McDonald’s WcDonald’s: A Masterclass in Engagement

7 March 20247 March 2024 Sarah Rudge Campaigns, Fast Food, strategy 4 min read

In an era where brands vie for not just the attention but the affection of their... Read more

Lyle’s Syrup Unveils Its First New Logo Since 1883

7 March 202430 July 2025 Sarah Rudge Logos, Rebranding, strategy 4 min read

In an unprecedented move that marries heritage with modernity, Lyle's Golden Syrup has introduced a vibrant... Read more

Topics Manufacturing Insights

Belvoir Farm’s Frank Fitzgibbons talks popularity, growth, and SMEs’ modern day tribulations

6 September 202324 June 2026 Iain Belvoir Farm, Frank Fitzgibbons, growth, resilience, SME, strategy, Sustainability 6 min read

Next year, Belvoir Farm (Belvoir) will celebrate 40 years of operations, and what a time it... Read more

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