Girl Scout Cookies 2025 Season: Prices Rise and Two Flavors Retire
The Girl Scouts of the USA recently announced the retirement of two fan-favorite cookies, Toast-Yay! and Girl Scout S’mores, after the 2025 cookie season. This decision marks the end of a brief but beloved run for these flavors, which have become staples of the organization’s fundraising lineup.
Toast-Yay!, introduced in 2021, is a toast-shaped cookie infused with the warm flavors of French toast and topped with a sweet icing layer. Its playful design and unique flavor quickly earned a dedicated following. Girl Scout S’mores, launched in 2017, captured campfire nostalgia with a graham cracker sandwich filled with creamy chocolate and marshmallows.
Fans will have one final chance to purchase these cookies during the 2025 season, which runs from January through April, while supplies last. The announcement has sparked a mix of sadness and curiosity among supporters, who now wonder what new treats might replace these retiring favorites.
The reason behind the discontinued cookies
The retirement of Toast-Yay! and Girl Scout S’mores is part of a broader strategy by the Girl Scouts to keep their cookie lineup fresh and appealing. Periodic evaluations allow the organization to make room for innovative new flavors while aligning with evolving customer preferences.
A spokesperson for the Girl Scouts explained that while the decision to retire popular cookies is never easy, it opens the door for new options that reflect current dessert and snacking trends.
Decisions about which cookies to retire are informed by sales performance, customer feedback, and the Girl Scouts’ long-term vision. These changes ensure the cookie lineup continues to resonate with supporters while reflecting the mission of inspiring young leaders.
Price increases and their impact on the 2025 cookie season
For the 2025 season, Girl Scout cookies have seen a $1 price increase in many regions, marking the first adjustment since 2020. The rise reflects inflation trends and the operating losses by the Girl Scouts of the USA, projected at $5.6 million, prompting not only the price hike but also a rise in annual membership dues, from $25 in 2024 to $45 in 2025.
Cookie sales are a cornerstone of Girl Scout fundraising, supporting leadership development programs, outdoor adventures, and community service projects. To ease the impact, GSUSA is offering scholarships and rewards like free membership renewals and trips for scouts meeting sales goals, ensuring the cookie program continues to empower young leaders while addressing economic realities.
In the past, lineup changes have driven excitement, with new cookies often generating increased interest and sales. With the retirement of Toast-Yay! and Girl Scout S’mores, there is speculation about what might come next. Could the lineup include a bold new flavor inspired by global trends, or perhaps a cookie tailored to dietary preferences like gluten-free or plant-based options?
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