Popeyes and Tequila Don Julio team up for Super Bowl specials
Popeyes and Tequila Don Julio have partnered to deliver a unique, flavor-packed menu in honor of Super Bowl LIX. This limited-edition offering blends the essence of Louisiana-style cuisine with the bold, rich notes of Tequila Don Julio Reposado. Launching just in time for game day, the collaboration underscores both brands’ commitment to elevating culinary experiences and providing fans with something truly memorable for the season’s biggest event.
The special menu not only celebrates Popeyes’ roots in New Orleans, the host city for this year’s Super Bowl, but also leverages the growing trend of pairing iconic food brands with premium spirits.
Spotlight on the special menu
At the center of this collaboration is the Concha Chicken Sandwich, an inspired creation that brings a fresh twist to Popeyes’ signature offering. The sandwich features a tequila-marinated chicken breast topped with tequila lime slaw, a spicy spread, and barrel-cured pickles, all served on a buttery concha roll.
In addition to the sandwich, the menu features Tequila Don Julio Reposado Flavored Louisiana Garlic Wings, a dish that perfectly captures the essence of Cajun flavors with a tequila-infused twist. The wings are marinated and cooked in a savory garlic-butter sauce, highlighting the depth and versatility of tequila as an ingredient. To round out the meal, customers can enjoy a Spicy Strawberry Hibiscus Lemonade Mocktail.
Availability and exclusivity
This unique menu will debut on Jan. 31 and will be available for one day only at select locations in Kansas City, Miami, New Orleans, New York, and Philadelphia. Popeyes enthusiasts in these cities will have the exclusive opportunity to indulge in the limited-edition items, making the game day experience all the more special for fans who want to try something truly innovative.
For those lucky enough to be in New Orleans, the experience doesn’t end there. The original Popeyes location on Canal Street will offer these menu items daily until Feb. 9, while supplies last.
While the menu is geographically limited, Popeyes is ensuring that fans across the country can still partake in the excitement. From Jan. 29 to Feb. 9, Popeyes customers nationwide can enjoy a buy-one-get-one-free chicken sandwich deal when ordering through UberEats. To sweeten the deal, a $5 promo code for Tequila Don Julio will also be available during this period, ensuring that fans of the premium tequila can join the celebration regardless of their location.
The collaboration between Popeyes and Tequila Don Julio reflects a strategic alignment between two powerhouse brands. As Super Bowl LIX garners global attention, the partnership leverages the event’s cultural significance to create a buzz-worthy culinary experience. By marrying Popeyes’ reputation for bold, Southern-inspired flavors with the premium allure of Tequila Don Julio, the brands aim to deliver an elevated yet approachable offering that resonates with fans.
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