Popular Burger Chain Hires McDonald’s Veteran Amid Ambitious Growth Plans
Subscribe to our free newsletter today to keep up-to-date with the latest food news.
Whataburger, the Texas-born fast-food brand, is making a strategic move to sharpen its national presence. The company has appointed Todd Ewen, a former McDonald’s development leader, as its new senior vice president and chief development officer. The hire marks a pivotal shift in Whataburger’s ambition to grow beyond its Southern roots and challenge some of the industry’s most dominant players.
Whataburger’s legacy and market position
Founded in 1950 in Corpus Christi, Texas, Whataburger has built a strong reputation with its made-to-order burgers and recognizable orange-and-white rooftops. The company now operates more than 950 locations in 16 states and has maintained its appeal through consistency, brand loyalty, and a customer-first approach.
While traditionally regional, Whataburger’s brand equity has reached national awareness through cultural references, social media fandom, and a steady expansion strategy. To reach new markets, however, it needs more than just recognition. It needs infrastructure, precision, and executive experience.
Strategic appointment of Todd Ewen
Todd Ewen joins Whataburger with over 20 years of experience in real estate and restaurant development. At McDonald’s, Ewen was responsible for shaping expansion strategies, overseeing site selection, and managing asset development. These skills directly align with Whataburger’s scaling objectives.
As chief development officer, Ewen will lead the chain’s efforts to accelerate growth while preserving operational quality. His understanding of how to balance aggressive expansion with sustainable development will be central to the brand’s next chapter.
Expansion plans and competitive landscape
One of Ewen’s first priorities is Whataburger’s entry into North Carolina, marking its presence in a 17th state. This move aligns with the company’s strategy to push deeper into the Southeast and Midwest. These regions offer high customer demand and limited competition from regional players.
In a market dominated by giants like McDonald’s and Burger King, Whataburger is positioning itself as a challenger with a proven model. Its expansion is supported by franchising, corporate stores, and targeted site development. This formula has already driven growth in Florida, Georgia, and Tennessee. With the right leadership in place, the company is preparing to scale its unique customer experience to a wider audience without compromising on quality or culture.
Sources: