May 2021 saw the TRIP team secure their first public raise of $5m, in partnership with key strategic investors including Maria Raga, Depop CEO, and Serial Entrepreneur and Investor, Christian Angermayer. Funds will support the brand’s launch into the US market, content and product development, alongside driving growth across Europe.
TRIP also announced its appointment as the exclusive CBD brand to Soho House Group globally; TRIP CBD drinks and CBD oils will be available across the private members club, its hotels, Cowshed spas and restaurants around the world.
Focused on conversations around mental wellbeing and positioned at a new cross section of lifestyle, beauty and wellness – TRIP is available in over 2000 locations including Selfridges, Harvey Nichols, Equinox & Liberty.
The Editor trialled the three, Great Taste Award winning TRIP CBD Drinks, which are lightly sparkling and infused with natural adaptogens. CBD drinks have the same benefits as CBD oils or other CBD products but can be a convenient and delicious way to take your dose. “It’s hard to choose between the flavors – Peach Ginger, Lemon Basil, Elderflower Mint – as each was refreshing and interesting, and very easy to sip straight from the can,” she said. “I found the effects to be mildly soothing and calming, especially useful during a high stress day, or before bed for a restful sleep. The Lemon option was particularly good for increasing alertness at the same time, rather than being something that makes you drowsy.”